Terms of Service

Effective Date:March 7, 2026

1. Acceptance of Terms

By accessing or using BookDirect.ly, you agree to these Terms of Service.

2. Description of Service

BookDirect.ly provides software tools and communication workflows designed to help hospitality businesses route Instagram traffic into direct booking conversations.

Our service helps capture and manage direct booking inquiries from social media platforms.

We do not guarantee bookings, revenue, or specific results. The effectiveness of our service depends on many factors outside our control.

3. Eligibility

Our service is intended for business use by hotels and hospitality operators. By using BookDirect.ly, you represent that you have the authority to bind your business to these terms.

4. No Guarantee of Results

We make no guarantee of increased bookings, revenue, or performance outcomes. Results depend on many factors outside our control, including your business practices, market conditions, and customer behavior.

Use of the service does not guarantee business outcomes, bookings, or financial results.

5. User Responsibilities

When using our service,you agree to:

  • Provide accurate information
  • Use the service lawfully and in accordance with these terms
  • Not misuse SMS workflows or spam recipients
  • Comply with applicable marketing and SMS regulations, including TCPA and CAN-SPAM

6. SMS & Communications

SMS functionality may be part of our service. You are solely responsible for complying with all applicable messaging and marketing laws, including obtaining proper consent from recipients before sending messages.

You are solely responsible for compliance with all applicable messaging and marketing laws, including but not limited to TCPA, CAN-SPAM, and any state or international regulations.

Users may opt in to receive SMS messages related to booking inquiries through BookDirectly. Message frequency varies. Message and data rates may apply. Users may reply STOP to opt out or HELP for assistance.

7. Fees and Payment

If our service becomes paid, fees will be outlined in a separate agreement or on our pricing page. You agree to pay all applicable fees in accordance with the payment terms provided.

8. Intellectual Property

BookDirect.ly retains all rights, title, and interest in and to the software, branding, systems, and all related intellectual property. You are granted a limited, non-exclusive license to use the service in accordance with these terms.

9. Limitation of Liability

To the maximum extent permitted by applicable law, in no event shall BookDirect.ly be liable for any indirect, special, incidental, punitive, or consequential damages, including lost revenue, lost bookings, lost profits, or business interruption, whether arising from contract, tort, negligence, or any other legal theory, even if we have been advised of the possibility of such damages.

10. Termination

We reserve the right to suspend or terminate your access to BookDirect.ly at our discretion, with or without notice, for any reason including violation of these terms.

11. Changes to Terms

We may update these Terms of Service from time to time. The latest version will always be posted on this page with the effective date. Your continued use of the service after changes are posted constitutes acceptance of the updated terms.

12. Governing Law

These Terms of Service are governed by and construed in accordance with the laws of the United States,without regard to its conflict of law provisions.

13. Contact

For questions about these Terms of Service, please contact us via our contact form at bookdirect.ly/contact.